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From clicks to bricks: why is online-offline synergy so essential?

| October 19, 2016

Omnipresent e-commerce? Deserted shops? We are far from it. In fact, 90% of all purchases are still made in-store and a majority of consumers resort to...

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sales

Popai Compliance Initiative Study: An Alarming Situation for Brands and Retailers

Operations | July 10, 2015

Last year, POPAI and Quri released a major study on the implementation of secondary displays and their impact on sales in four different channels of...

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