nielsen

Nielsen - Most Grocery Trade Promotions Lose Money

| September 5, 2015

 

This summer, Nielsen published an alarming study on grocery trade promotions.

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sales

Popai Compliance Initiative Study: An Alarming Situation for Brands and Retailers

Operations | July 10, 2015

Last year, POPAI and Quri released a major study on the implementation of secondary displays and their impact on sales in four different channels of...

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