09 June 2022
09 June 2022
Store managers, salespeople, department heads, waiters, receptionists...
Field teams represent 76% of the retail, hotel and restaurant workforce.
Their roles have transformed throughout the pandemic. Between click & collect and virtual shopping, employees in the field need to be even more versatile and skilled as they are now responsible for increasingly numerous and complex tasks.
Field teams are brand ambassadors and the first lever of commercial performance. They are also the first point of physical contact with end consumers and play a key role in customer relations. Therefore their learning and development is of the utmost importance.
However, these workers are largely forgotten in training strategies:
Here are 4 ways to give your field teams the learning experience they deserve while boosting their performance and engagement.
Training frontline teams is no easy task. They are numerous, mobile, geographically dispersed and have little time to spend on training.
To improve the training of your frontline teams, you must first make it more accessible by adapting it to the reality of their roles:
When it comes to training field teams, most companies face the same problem: the adoption rates of their training tools are very low. Teams have little time to train and they already use so many tools on a daily basis that they barely connect with tools specifically for learning.
To meet this challenge, you must integrate training into the daily lives of field teams:
Making training engaging and fun reflects the realities of working in the field and helps employees better absorb information and knowledge. Since employees are having fun, they will be more inclined to train themselves, thus driving the adoption rates of training tools:
For training to be effective, it must be measurable. In a time when training budgets are often the first to be frozen, it is essential to be able to measure the adoption and impact of your training programs on business performance.
YOOBIC is a Digital Workplace allowing field teams to train, communicate and manage their tasks in a single platform. With YOOBIC, field teams train 50 times more often, with an adoption rate 33% higher than the LMS average.
More than 300 companies including The Kooples, Lacoste, Mazda, Petit Bateau and Merck trust YOOBIC to improve the performance and experience of their field teams. To find out how, get a demo!
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