22 October 2020
22 October 2020
Frontline employees have been working incredibly hard this year to keep their industries afloat. We should certainly be celebrating their achievements - but calling them heroes and putting them on a pedestal isn’t enough. Praise and appreciation is nice, but it doesn’t make their jobs any easier.
What they need is help and support from HQ. Something concrete, a tool that will improve the employee experience and empower them to do even better, every day.
One way companies can provide that support for their frontline employees is by consolidating their training and internal communications into one unified, user-friendly platform. Here are 3 reasons why now is the time to make the change:
The clue is in the name: “deskless”.
80% of the global workforce is made up of deskless workers, and yet most companies’ internal communications and learning and development programs don’t actually consider what might work best for those employees.
Frontline employees are on their feet all day jumping from task to task, often with no down time. They can’t be constantly heading to the back office to check their emails for updates from HQ, and they certainly don’t have the time for lengthy training sessions.
But in 2020, with guidelines for retail and hospitality changing constantly, it’s essential that employees have up-to-the-minute information and relevant training. To achieve that, you have to meet them where they are - which is on their smartphones.
A mobile-first communications platform is the only way to ensure that your employees have all the information they need at their fingertips, no matter where they are or how busy they might be.
We’ve all been in a situation where we’ve tried to split our focus too many different ways at once. It never works out well, does it? Even with the best will in the world, ultimately you end up with a lot of tasks either not done properly, or not done at all.
The same rule applies to the tools you use to complete those tasks. Having a plethora of different communication channels - emails from HQ, WhatsApps from area managers, a group chat for store teams, an app for company updates, and so on - is a recipe for disaster.
Disrupting your frontline employees’ focus like this will leave them confused and exasperated by the constant notifications, and they’ll most likely end up missing something important.
Unifying all your communications in one place makes life so much easier for frontline employees, as it gives them the time and mental bandwidth to get on with their duties while ensuring they never miss an update.
Just ask our client, BurgerFi - they achieved a 100% adoption rate across their entire franchise network when they switched to YOOBIC’s mobile-first platform. Their frontline employees are now more engaged and actually look forward to training, which has helped BurgerFi expand its network even despite the COVID-19 pandemic.
A great employee engagement strategy isn’t just about having everything in one place, however. It’s about how you use that platform.
Keep updates short and sweet, with only the relevant information - your employees have a lot on their plates as it is. You can also keep it fun and engaging by posting a combination of text posts, videos, images, and even GIFs.
It’s common knowledge these days that refreshing your social media feed and receiving notifications triggers a release of dopamine (the “reward hormone”) in the brain, so giving your communications a social media makeover will encourage employees to keep coming back for more.
That addictive feeling we get from social media can also be applied to learning and development. Gamified microlearning makes learning fun and engaging by providing targeted quizzes to test employees on anything from new product launches to the latest COVID-19 guidelines.
Encouraging friendly competition between colleagues with a points system and leaderboard will further entice your frontline workers to actively participate in their own learning and development.
It’s easy to get carried away with the fun stuff, but don’t forget to also champion your employees’ voices. Employees working in a pandemic need to feel engaged more than ever, and like we said earlier, rewards mean nothing if employees don’t feel truly seen or heard. Make your internal communications about mutual respect and reciprocity, and your frontline workers will go above and beyond for you.
Find out how to transform your training and internal communications strategy and help your employees through the COVID-19 crisis by requesting a demo below:
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