Employee engagement is at a low point — and for store teams, the stakes have never been higher.
Gallup reports that only 23% of employees feel engaged at work globally 1, while job-seeking activity has hit its highest level since 2015 2. In retail - where frontline teams are expected to move fast, adapt daily, and deliver consistently - that disengagement shows up fast: in rising turnover, inconsistent execution, and burnout that spreads across locations.
And the financial impact is just as real: companies with the highest levels of employee engagement see 23% more profitability and 18% more sales 3 than those with the lowest. Engagement isn’t just a ‘nice to have’ — it’s critical to the bottom line.
Many retailers are feeling the weight of this every day — with disconnected updates, missed messages, and mounting frustration across the field.
But a growing number is operating differently.
In these high-performing retail organizations, communication flows clearly and consistently between stores and HQ. Teams know exactly what's expected. Leaders have visibility. Field teams feel connected to the bigger picture and equipped to act on it.
The difference isn’t just cultural - it’s operational. And it’s giving high-performing retailers a serious advantage.
Retailers have invested heavily in tools to improve scheduling, inventory, and training, but communication often remains fragmented, manual, and difficult to scale.
When internal comms don’t land, the consequences ripple through every level of the organization:
By contrast, retailers with effective communication systems are seeing:
That’s where YOOBIC comes in - turning internal communication into a performance driver for modern retail teams. And with our latest updates, it’s faster, clearer and more scalable than ever.
YOOBIC is the all-in-one frontline platform that helps retail organizations train, communicate, and operate with greater efficiency. Thousands of store teams across the world use YOOBIC to stay aligned, engaged, and execution-ready.
Here’s what they rely on every day for better communication, and how our latest updates take each experience even further.
YOOBIC Communities give employees dedicated spaces to connect with peers, share ideas, celebrate wins, and access inspiration across locations and departments. From ERGs to best-practice exchanges to hobbies like baking or fashion, these spaces create meaningful connections in a dispersed environment.
These spaces don’t just create engagement - they drive a culture of belonging and teamwork, driving performance and ensuring everyone gets recognized & feels valued at work.
"With YOOBIC, our store associates in Shanghai are giving tips to associates in Paris. We truly believe this creates a sense of belonging and being part of a greater community.”
- Maria Klingh, Global Retail Director, GANT
What’s now even better:
These enhancements make it easier for frontline teams to feel connected to each other, to the brand, and to a shared sense of purpose.
Retailers use YOOBIC’s built-in content creation tools to compose and share internal content that’s dynamic, brand-aligned, and mobile-ready — from daily updates to campaign launches.
What’s now even better:
Now, anyone in the business - from communications managers to store leaders - can create high-impact content that reaches teams fast and lands with clarity.
“By centralizing communication through YOOBIC, not only did we overcome the challenge of channel fragmentation but also ushered in a new era of connectivity, engagement, and employee satisfaction”
– Richard Fenrich, Retail Communication Coordinator, Rituals
YOOBIC Post Manager gives leaders visibility and control over internal communications without slowing the pace of retail. With smart workflows and built-in moderation, it simplifies content planning and governance at scale.
What’s now even better:
With Post Manager, retailers can ensure every message is timely, relevant, and aligned with brand standards, while empowering more voices across the organization.
YOOBIC’s GenAI features are designed to reduce friction, not add complexity. They’re built for the real pace of retail, where time, clarity, and consistency matter most.
What’s now even better:
AI inside YOOBIC is never about novelty, it’s about freeing up your team’s time to focus on the work that drives impact.
When internal communication is working, it shows. Not just in morale, but in execution, consistency, and retention.
Retailers using YOOBIC are seeing stronger alignment across departments, more empowered field leaders, and store teams who are confident, informed, and motivated to perform.
With these latest refinements, your communication strategy becomes more than a message delivery system — it becomes a real driver of business results.
“It's really made a difference in our approach to retail. We can improve communication and messages between head office and the shops, whilst also aiming for operational excellence.”
- Fabrice Allion, Director of Retail, Zadig & Voltaire
Ready to reduce friction, execute faster and keep your teams aligned? Book a YOOBIC demo and see how our communication tools help retailers drive performance – from the frontline to HQ.