03 February 2021
Training & learning | Employee experience
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For retail and hospitality businesses with customer-facing frontline employees, investing in training is the best decision you can make.
The interaction your customers have with your frontline employees can make or break your customer experience, so their learning and development needs to be top priority.
But there’s a lot of choice out there, and it can be overwhelming trying to decide which digital learning platform suits your organization and your frontline employees best.
Here are 5 key questions to ask yourself when choosing your digital learning platform.
#1 Is it accessible?
Frontline employees are on their feet all day long, and often don’t even have a company email address. So what’s the best way to reach them? On their smartphones.
Equipping your staff with tablets or smartphones (or implementing a “bring your own device” policy) means that you can send targeted microlearning courses straight to their pockets.
It couldn’t be easier for your frontline employees to complete their training whenever they have a spare 5 minutes. You can even use push notifications to remind them to complete courses.
RELATED: Mobile Learning Best Practices from Mazda, Petit Bateau & Sisley
#2 Is it scalable?
Some companies have hundreds or even thousands of frontline employees all over the world.
Unlike in-person training, a digital learning platform allows you to reach all of them at once.
The best digital platforms will also allow you to tailor your training to different groups of people within your organization, targeting them with specific information relevant to their role or their location.
#3 Is it engaging?
Humans today have very short attention spans - less than 15 minutes, on average.
The secret to capturing and keeping your frontline employees’ attention, then, is making training brief and varied.
That means making learning very visual and interactive, using a combination of photos, videos, infographics, GIFs and short demonstrations to keep learners on their toes.
And to make your digital learning platform even more engaging, it should ideally have the characteristics of a social media platform, enabling frontline employees to connect with colleagues and really feel part of a team.
#4 Is it measurable?
One of the great things about going digital is that it gives employers the opportunity to measure and analyze the way their employees respond to training.
Metrics such as quiz scores, course completion rates and overall engagement demonstrate the impact of your training in a quantifiable way, which will help you understand what works and what needs improvement. A really great digital platform will also measure performance metrics, like sales, scores on review websites, and more.
Armed with this powerful information, you’ll be able to make informed, data-driven decisions about how to make training better.
RELATED: 7 Mobile Learning Metrics Every L&D Professional Should Be Tracking
#5 Is it effective?
It might sound like an obvious question, but it’s all too easy to get so caught up in all the other details that you forget about the actual training content.
There are certain learning methods that are proven to work better than others - microlearning, for example, is a tried and tested method for effectively training frontline employees.
RELATED: How to Make Your Microlearning Courses Short & Sweet
But most importantly, the key here is to pay close attention to how your frontline employees respond to training methods. Every company has a slightly different structure and culture, so the best digital learning platform is one that takes those unique differences into account and tailors training accordingly.
How BurgerFi chose YOOBIC for their digital learning platform
The fast-casual, all-natural burger chain BurgerFi was looking for a digital learning platform that would support their frontline employees through rapid expansion.
Luckily, they found YOOBIC at just the right time - the launch of the app coincided with the COVID-19 pandemic, which made team training more important than ever.
Kevin Cooper, Director of Leadership and Development at BurgerFi, said:
"People are at the heart of everything we do. By partnering with YOOBIC, we are investing in developing the people who make BurgerFi possible - our team members. Through the platform, employees have access to our world-class training resources at their fingertips, allowing for more opportunities to actively participate in personal and professional growth."
Find out more about BurgerFi’s YOOBIC journey here.
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Want to join the likes of BurgerFi and transform your frontline employee training in 2021? Request a demo below!
