For global brands, the challenge is not defining those standards, but delivering them consistently across markets, at speed.
Longchamp faced this challenge as its global footprint grew. With a lean central education team supporting teams worldwide, traditional training models no longer scaled.
By partnering with YOOBIC, Longchamp embedded AI directly into frontline learning and execution. Managers reclaimed up to 10 hours a week, new campaigns rolled out in six days, and teams worked from the same standards in every store.
Longchamp’s Global Education Director, Julien Lannette, leads a team of three responsible for training employees across headquarters, manufacturing, and retail locations worldwide.
The team needed to deliver:
Static content, manual updates, and disconnected tools slowed everything down. Training needed to move faster and live closer to daily work.
Longchamp built its digital learning strategy on YOOBIC, with NeoCreator, YOOBIC’s generative AI tool, at the core.
NeoCreator transforms unstructured content, such as PDFs, text documents, and internal notes, into ready-to-launch training modules in minutes. This removes the manual work that typically slows down content creation.
“YOOBIC’s AI tools are a game-changer for my team. With NeoCreator, we’re saving 10 hours every single week on content creation,” said Julien Lannette. “That time now goes into coaching, mentorship, and supporting teams more closely.”
Instead of formatting slides or duplicating content, Longchamp’s education team focuses on higher-value work that improves performance on the floor.
Beyond faster content creation, YOOBIC uses AI to reinforce learning through SmartQuizzes. These short, targeted assessments help store teams retain product and brand knowledge, even during busy shifts.
This approach supports one of luxury retail’s biggest priorities: deep expertise. Teams are not just completing training. They are applying it confidently with customers.
The impact is measurable:
What sets Longchamp apart is not just AI-driven learning, but how learning connects to execution.
YOOBIC brings communication, training, and task management into one workflow, creating a clear path from strategy to action.
When Longchamp launches a new campaign:
This “comms-to-learn-to-execute” flow eliminates system switching and keeps teams focused on customers, not admin.
Using this approach, Longchamp now deploys new visual merchandising guidelines globally in just six days.
Execution does not end at launch. Longchamp uses YOOBIC communities to keep teams aligned and engaged after rollout.
Its Visual Merchandising Community has a 100 percent active user rate, with teams sharing best practices, creative ideas, and local insights. This strengthens global standards while encouraging ownership at the store level.
The platform has also driven strong adoption in markets like Japan, where teams embraced recognition and gamification features as part of daily work.
YOOBIC also reshaped Longchamp’s onboarding experience.
A two-day in-person onboarding was replaced with a one-day selling ceremony, followed by a structured digital learning path completed within the first month. New hires become productive faster, while managers spend less time repeating information.
All training is now fully digital. Content updates happen instantly, paper waste is eliminated, and teams always access the latest standards.
Onboarding is rated 4.8 out of 5, reinforcing that speed and quality can coexist.
For Longchamp, technology needed to reflect brand values.
“For a luxury brand like Longchamp, execution is everything. We worked with YOOBIC to co-construct a solution that gives our teams the clarity and confidence to execute flawlessly,” said Lannette.
YOOBIC’s AI roadmap focuses on augmenting frontline teams, not replacing them. By automating low-value work, managers gain time for customers, coaching, and performance.
“AI’s true power isn’t just automation. It’s augmentation,” said Fabrice Haiat, CEO and co-founder of YOOBIC. “We’re giving managers back their time and empowering frontline teams with the knowledge to perform at their best.”
For Longchamp, this approach has created a scalable, human-centered model for luxury retail training and execution.